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#PRIVATE PRACTICE IM FINE ZIP#

I know this sounds completely counterintuitive. Get Advice from Other Therapists in Your Niche If you’d like to learn more about finding your niche, you might find it helpful to watch my video about Finding Your Niche in Private Practice.

How would you like to be known in your local community? What kind of broader influence do you want to have?.

What kind of psychotherapy services will you offer? What’s your area of specialty? What theoretical orientations do you utilize?.

How do you want clients to feel when they sit with you in your office?.

What are examples of success stories you’d like future clients to tell?.

Here are some sample questions to help you get the ball rolling: Take some time to write down what your product is more specifically.

#PRIVATE PRACTICE IM FINE ZIP#

If you live in an area like me where you’re one of hundreds of therapists just within your zip code, you want to think about what your niche is and maybe even double- or triple- niching so that you are the only therapist delivering this specific product in your area. Are you the only therapist in a 10-mile radius? Then maybe your product is more broad. It’s important to look at your market research from step one and see how you fare amongst local therapists. It is true that your product is your counseling services, but there is so much nuance to what psychotherapy looks like in practice.

You might be thinking: um, Marie, my product is psychotherapy, duh! This information informs the rest of the steps for creating a business plan. Market research helps you know what kind of supply there is for the product you’re selling in your business. Explore the Psychology Today Find a Therapist Directory, do some Google searches, and see who’s around as well as what they specialize in. Do Market Researchīefore you start anything else in your business plan, it’s important to know what other local therapists are out there in private practice and what they’re up to. Here are five tools to help you get started in creating a business plan for private practice in psychology. It sets us up for success as we use our business plan as a guiding compass. We need to do a bit of an assessment of ourselves and where we are situated to create a set of steps and goals for where we are headed. They give us a compass to guide the therapy process, though we can always modify the treatment plan to adapt to a client’s changing needs.Ī business plan serves the same purpose. Why do we create treatment plans for our clients? They act as a guide to help us serve our clients based on their specific needs. If your clinical training experience was at all like mine, then treatment planning has been drilled into your head. Think of a business plan as a treatment plan for your business. Well, you can try that, but you will likely find yourself sitting in an empty office waiting for clients to show up while your money drains from your bank account. Is a business plan really necessary? Can’t you just rent an office, stick a couch in it, and be on your way with your counseling practice? Why you Need a Business Plan in Private Practice Sound daunting? Don’t worry, I’ve started private practice in three different cities and have fine-tuned my process over the years. Just like any business, it’s important that you create a business plan for private practice before you spend a dime. If I’m in private practice, do I need a business plan?