Our research is revealing significant diversity in the needs and preferences of frequent subtitle users, and points to the need for personalization in the way subtitles are displayed. This paper provides an overview of the subtitle research at BBC R&D over the past two years. We have found that existing guidelines have been shaped by a mixture of technical constraints, industry practice, and user research, constrained by existing technical standards. To explore these new opportunities for subtitles, we have begun the process of reviewing the guidance for subtitles on television and evaluating the original user research. These platforms also create new design opportunities for subtitles along with the ability to customize them to an individual's needs. Broadcasters need to make subtitles available across all these new platforms. We are developing a new approach to the authoring and display of subtitles that can respond to the user requirements by adjusting the subtitle layout on the client device.Īudiences are increasingly using services, such as video on demand and the Web, to watch television programs. We have found that existing guidelines have been shaped by a mixture of technical constraints, industry practice, and user research, constrained by existing Subtitles, we have begun the process of reviewing the guidance for subtitles on television and evaluating the original user research. These platforms also create new design opportunities for subtitles along with the ability to customize them to an individual’s needs. Audiences are increasingly using services, such as video on demand and the Web, to watch television programs.
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